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 the team 

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Complexity of language doesn’t seem to affect conversion rates here, so use as simple or complex terms as you need.
Having around 250 words seems to get the highest conversions, with a slight dip as the word count increases past that.
Use 5–10% of your copy to communicate a positive outlook (e.g. words like justice, important, protect) but don’t overdo it or it could lower credibility.

Get a Free Audit* to

As much as 1% of your copy can be associated with feelings of fear (words like loss, divorce, fight, death) without hurting your conversion rate.
This month we've already topped last month! We are just about to implement the next marketing tactic you created, so we are expecting many more sales!

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Dan B. ,
ACE Surgical Assisting

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Whether you work with an agency or have an in-house team, a report in hand with specific, actionable to-dos will lead you out of your performance slump or to new performance heights. 

Now is your chance to learn from the best! Your audit will be conducted by our team of experts led by David SzetelaDavid is an industry thought-leader recognized in the top 25 most influential Pay-Per-Click experts by PPC Hero and author of Pay-Per-Click Search Engine Marketing - AN HOUR A DAY.

*You're eligible for the free audit if your Google Ads account spend is at least $5,000 per month.

We are a strategic, full-service digital marketing firm, bringing knowledge and techniques previously available to only Fortune's top companies. We exist to help companies become industry leaders such that they are the first and only option in the minds of their customers. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team. People frequently comment that it is nice for a change to have top-tier experts actually working on their programs. That is what we will bring to you, too!

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