DirectiveGroup

Claiming Visibility in an AI-Driven Future

What leaders must do now to win the long-term race for brand control and discoverability

October 2 at 2 PM ET – Live on Zoom

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What You’ll Learn:

How AI search is reshaping brand authority and visibility
How AI Search Reshapes Brand Control
Find the clear opportunities in AI search—even as it continues to reshape brand authority and visibility.
Where brand alignment breaks down in AI SEO today
Where Brand Alignment Breaks Down
Understand that AI SEO today affects visibility, authority, and media spend, creating a greater need for teams to be properly aligned.
What your paid and social teams can do to support organic gains
How Paid and Social Teams Support Growth
Discover the necessity to expand from SEO to an ecosystem of visibility and how it requires that all teams work toward organic gain.
New expectations for content relevance and voice
What New Expectations Lead to Strong Content
Explore leadership tactics that future-proof the relevance and voice of authoritative content and effective campaigns.
How the Maturity Audit gives you a roadmap to act now
How the AI Maturity Audit is a Strategic Foundation
Learn the benefits of acting now with DirectiveGroup’s AI SEO GEO Maturity Audit to receive a clear roadmap for future brand growth.

Ideal Attendees Include:

  • Brand Directors
  • Social Media Strategists
  • Paid Media Leads
  • CMOs and Marketing Executives
  • Long-Term Growth and Planning Teams

Positioning Questions We’ll Answer:

  • What will search look like in 3–5 years—and who will win the visibility war in the AI era?
  • How do you prepare your brand to claim space in a future that hasn’t been fully defined?
  • Why is this everyone’s problem—from analysts to the C-suite—and how can each role drive impact?
  • What’s actually in the AI SEO GEO Maturity Audit—and how does it set the foundation for future-proof visibility?
  • What does AI-generated search mean for your ad budget, and where should you diversify visibility efforts?
  • Why are forward-thinking brands using this disruption to leap ahead—and what’s your next move?

This Webinar Is Designed For:

This session is for forward-thinking brand, paid, and social teams preparing for the long-term shift in how buyers find and evaluate companies. AI SEO is changing visibility across the funnel, and this session will help teams position their brand to lead.

Get to Know the Speakers

Britney McDonald

Britney McDonald

Senior Manager Paid Advertising
DirectiveGroup
Britney brings over a decade of advertising experience, with an emphasis in paid search, where she’s witnessed the shift from keyword-focused to AI driven advertising in real time.
Lohren Nickoll Lozano

Lohren Nickoll Lozano

Manager, Digital Paid Advertising
DirectiveGroup
A professional in Marketing and International Business.
Mark Bowens

Mark Bowens

SVP, Strategy & Technology,
DirectiveGroup
Mark offers a decade of technical SEO expertise to produce AI content structuring and optimization.
Survey

Free Survey Report

All attendees will receive the industry report from our recent survey, providing you with a clear understanding of the strategic implications for your role and a clear path forward in handling AI SEO disruption before budget season hits.

Our Webinar Series

Date Aug 21 at 2 PM ET Sept 11 at 2 PM ET Oct 2 at 2 PM ET Oct 21 at 2 PM ET Nov 4 at 2 PM ET Nov 18 at 2 PM ET
Topic AI SEO GEO Survey Results & Action Items by Role AI SEO
Technical Impacts
How does AI SEO impact my brand? AI SEO GEO Survey Results & Action Items by Role AI SEO
Technical Impacts
How does AI SEO impact my brand?
Time Topic
Aug 21 at 2 PM ET AI SEO GEO Survey Results & Action Items by Role
Sept 11 at 2 PM ET AI SEO Technical Impacts
Oct 2 at 2 PM ET How does AI SEO impact my brand?
Oct 21 at 2 PM ET AI SEO GEO Survey Results & Action Items by Role
Nov 4 at 2 PM ET AI SEO Technical Impacts
Nov 18 at 2 PM ET How does AI SEO impact my brand?

Don’t wait for budget season

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